Description
Life is complicated. Laundry shouldn’t be. With Seventh Generation’s new EasyDose™ Ultra Concentrated Laundry Detergent, you get the right amount of liquid—every time. Just flip the bottle, give a firm squeeze, and you’re done. One squeeze is all you need! Our compact 23oz bottle gives you the same 66-load convenience you expect, but uses 60% less plastic, 50% less water, and is 75% lighter than our 100oz bottle. With no unnecessary ingredients, EasyDose Power Plus laundry soap has 6 powerful enzymes and surfactants for a powerful clean that fights even the most stubborn stains. A Safer Choice EPA certified product, it’s also a great choice for your busy family. Easy to use, easy to store, and easy to love—our Ultra Concentrated Washing Detergent is about to change the way you think about clean.
- Our Seventh Generation EasyDose Auto-Dosing Technology measures the right detergent amount—every time. Just flip the bottle, give a firm squeeze, and you’re done. One squeeze is all you need!
- 6X Cleaning Agent: A laundry detergent liquid with a powerful clean that fights even the most stubborn stains with 6 powerful enzymes and surfactants
- Ultra-concentrated, ultra-convenient laundry detergent: 66 loads in a compact 23oz bottle that’s easy to store, and easy to feel good about.
- Small dose, big clean™: 60% less plastic, 50% less water, and 75% lighter than our 100 fl oz laundry detergent bottle.
- Concentrated laundry detergent made with 0% dyes, synthetic fragrances, or artificial brighteners.
- Washing detergent made with 0% dyes, artificial fragrances, or artificial brighteners.






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